I am extremely passionate about electronic music, addicted you might say. The best way to experience this kind of music is with a quality sound system, good tunes and friends to boogie with. Whether it’s at a big warehouse or a small club, the experience that you get is unrivalled.
But not every experience is like this. For me, the most important parts of a music event are the sound you hear from the speakers and the music the deejay is playing. I’ve been to quite a few events where either or both of these issues is evident, which makes for a poor user experience.
After being quoted $2,000 for a sound system for one night, I realized there was a big opportunity to get a system and start throwing parties.
After over 10 years of being a deejay and 5 years of music production, I decided to construct my own event production company. Our main focus would be on hosting premium events, with more of a focus on the sound and the selectors, instead of worrying so much about stage design and wearing costumes.
Additionally, I realized that not only would this allow for me to get to perform DJ gigs across the province, it also allowed for me to gain additional income as a wedding DJ for hire. With a great sound system and the skills I’d been curating for the past decade, it was time to get started on an exciting new venture.
After deciding that I would move forward with the idea, I started by hosting my first event with the company. I had some experience throwing house & techno events in university when I started a university club for it, but I wanted to take things to a different level.
For the venue, we rented out a 190 person hall on the North Shore of Nelson, BC. We started selling tickets a month before the event and were able to sell all of them by the day of the event. This was as a result of working with local DJs, putting up posters and running a social campaign starting a month before the event with posts that included giveaways and an artist spotlight.
I also made a big investment by deciding to purchase my own sound system with my invested savings. I bought top-of-the-line, Funktion-One loudspeakers, along with additional front-of-house subwoofers, booth loudspeakers, and set of CDJs. After moving forward with these purchases and selling out our first event, I decided to build a website for the business in attempt to make some additional money with the new gear I had acquired.
At this phase in the design process, I began creating the homepage of the website in low fidelity. Before starting the design, there I looked into other local DJ websites from surrounding cities. I noticed pretty much all were structured with similar content, but many were lower in quality than I had imagined. I found some inspiration from popular design websites for the UI style that I would use for my design.
After this, I began the actual design work. I knew the homepage would act as a landing page for the business, so this was truly the most important part of the design because the consideration phase is a critical part of the marketing funnel. The sections I decided to move forward with were the hero, services, story, testimonials, packages and a call to action.
I had to make some tweaks as I went forward with the next phase of the design process, refining the design and user experience as I moved. One of these tweaks was the services section, which turned into the offerings section. Furthermore, I added a section for types of events, as well as an Instagram showcase for the most recent content we’ve been promoting for the events.
I decided to add in a music widget to showcase some of the popular tracks that I’ve released on various international music labels. I also decided to add an Instagram widget to lay out our most recent event promotions.
I was quite happy with the changes I had been making in the previous phase of the process and felt that I was ready to use a no-code development tool to build the actual website. I selected Webflow and got to work, embracing the use of simple animation interactions to help provide the best user experience possible.
I ran into some issues when I started to create the design in a responsive mobile view, so I made a few tweaks to the way some of the content was being displayed, such as our offerings and event types.
Following these changes and the completion of the responsive website on Webflow, I performed quality assurance testing on the website to make sure it looked and responded as intended.
Once this was complete, I launched the website and started working on promoting the business. This was 3 months ago and since then, I’ve provided an update that expands on the homepage, adding separate pages for services.
Since we launched the website, we’ve had 5 package bookings through our website, 4 of which being for 2024 events. You can find the website at the following link.
If you’d like to learn more about how we can start making your small business more money, feel free to send me a message. I’m always happy to chat.
